Newsletter

July 19, 2025

#15 How customer personas can seriously upgrade your service

Using personas to train your team can be a game changer. If you want your people to really tune in to different types of customers and adjust their approach accordingly, personas are your best friend. I’ve used them for years...

Founder Notes

June 21, 2025

#14 What Amazon, Nike, and Disney know (and you can use too)

Pay close attention to today’s Founder Notes. I want to share some of the secrets behind how the big players use the compound effect of happy customers. Growing a business isn’t just about acquisition. Everyone is fighting for attention, but...

Founder Notes

June 14, 2025

#13 Why fewer hours doesn’t mean less value

This happens all the time: A client compares two quotes with roughly the same total price. But while one party includes a significant number of hours, the other proposes far fewer. The logical question that follows: Why am I paying...

Founder Notes

June 7, 2025

#12 - 7 Small habits to make your business run smoother

Today I want to share a few simple but surprisingly effective habits that helped our agency run smoother and deliver better quality. We trained our people in these habits, built them into our workflows, and stayed sharp on execution. I...

Founder Notes

May 31, 2025

#11 How to Keep Your Head Cool as a Founder

You might recognize this situation... I used to wake up multiple times each night, struggling to fall back asleep. Every time, it was something new — an issue, idea, or situation that hijacked my brain. Having a small child didn’t...

Founder Notes

May 24, 2025

#10 The metric draining your agency’s profits: True Hourly Value (THV)

This week, I want to talk about a metric that’s crucial for any founder building a service-based business. Without it, you're basically sailing in the dark and hoping to get lucky. So let’s dive into one of the most important KPIs you...

Founder Notes

May 17, 2025

#9 How to grow your agency without losing its soul

Today I want to share a few insights from a book I just finished: Eckart’s Notes by Eckart Wintzen. It’s written like a journal and packed with sharp, unconventional thinking about how to grow a company without losing its soul....

Founder Notes

May 10, 2025

#8 The First Hire

Bringing in your first team member is a real milestone. In this edition of Founder Notes, I want to reflect on what that moment means—and what tends to follow after. If you’ve already made your first hires, I’d love to...

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Founder Notes

May 3, 2025

#7 Lessons from the Consultancy Trenches

I’ve worked as an online marketing consultant for many years—and over time, I also trained dozens of consultants within the agency I co-founded (and later sold). Along the way, I’ve picked up a lot—not just from doing the work, but...

Founder Notes

April 26, 2025

#6 Marketing on a small budget. What to focus on in the early years

In the first years of building your business, you probably won’t have a big budget for marketing. But that doesn’t mean you should put marketing on hold. You still need to get the word out, attract attention, and start selling...

Founder Notes

April 19, 2025

#5 What to focus on when everything feels important

I think many of us know the feeling: you're looking at your project list, and suddenly there’s a rush in your body. Overwhelm. Everything feels urgent. And the worst thing you can do in that moment? Start doing tasks at...

Founder Notes

April 12, 2025

#4 The power of 1.000 True Fans (and how to earn them)

In this edition of The Founder Notes, I want to dive into the value of true fans in your business. There are a few reasons why I believe it's worth your time to intentionally build a fanbase — but before...

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May 2, 2025

How to have better and less boring meetings

I dislike pointless meetings. No. I HATE pointless meetings. 😡 Not in the "ugh-this-is-annoying" kind of way. No, I genuinely hate them. You know the feeling — sitting there, clock-watching, wondering how fast you can get out of here? But...

May 2, 2025

A practical system to level up client service in your agency

At my former agency, we developed something called "the buddy system". In simple terms: for every client, we assigned a team of at least two consultants. Usually, one was the lead consultant and the other was the "mentor." In this post, I’ll...

April 1, 2025

How to balance work life? Here are 20 simple (and honest) ways to balance.

Most of us don't need to be told that work-life balance is important—we feel it when it’s missing. You know the signs: your calendar is packed, but your energy is low. You're responsive to everything except your own needs. You're...

March 10, 2025

No is okay

Saying no is always a challenge. Especially as an entrepreneur, it can feel like you’re missing out on an opportunity. But what I’ve learned is that a deliberate no is often more powerful than a half-hearted yes. Every time I...